Dean G. Scheu, Jr.
Dean G. Scheu, Jr. is President & CEO for HSI Communications, Inc.. HSI is a full service advanced media firm for national and international companies. HSI services centers around traditional &
Scheu grew up on the North Shore of Long Island and was accepted to Pace University's Lubin School of Business located in New York, with campuses in NYC &
In January of 1994, Scheu raised capital to form CGC Entertainment, Inc. CGC Entertainment was actively involved in various media investments. CGC start-up ventures were both traditional
Entertainment & in New Media. CGC leveraged entertainment distribution with advertising opportunities. Some of the companies CGC invested or had a joint venture agreement with were
247/Media, DGS-DeFalco West Advertising, a direct response agency which Scheu was the President (billings totaled over 16 million dollars per year), Heavenly Road Productions, CyberNet
World Business, and New Media Network (a joint venture with RezN8 and The William Morris Company).
In late 1999 Scheu was recruited by Rotor Communications to run their Sales & Marketing Department and was the company's highest paid executive. Rotor was a company backed by DLJ now
owned by CSFB. Rotor provided an interactive streaming media solution, iBOSS (interactive broadcast operating system software). Scheu was responsible for the hiring and training the National
Sales/New Business Development & Marketing teams. The teams called on Fortune 500 and major Internet companies who were engaged in streaming media. Among Scheu's successes, was
the launch of the Rotor product with Sony Family Entertainment & TheWB Network (a deal valued at over 2 million dollars). Scheu's top success was leading a marketing team that produced over
5 million dollars in revenue (sales and promotion) from a base of zero in less than a year.
From Rotor Communications, Scheu accepted a position as an executive for Comcast Communications, Inc in the Spotlight (advertising) Division. Comcast is the largest Cable MSO operator in the
United States with over 22 million cable subscribers and over 7 million broadband Internet subscribers. Scheu was responsible for developing and marketing Comcast's digital advertising
opportunities in the areas of VOD, Internet and traditional 30 second advertising. Scheu has the distinction of being named a Comcast Spotlight MVP executive for his outstanding achievement in
revenue growth for calendar year 2004.
After leaving Comcast, Scheu joined Charter Communications in December of 2006 for 18 months as Director of Business Development for Advanced Media. Charter is the nation's 3rd largest
MSO. As Director of Business Development Scheu was responsible for all the Advanced Media business development activities: areas of responsibility included VOD, interactive commerce,
Internet, marketing revenue strategies/analyses, channel partner agreements together with new interactive programming opportunities. Scheu was also a common Keynote speaker at the
various industry conventions and conferences for Charter.
Strategic alliances and engagements Scheu has been involved with include: The William Morris Company, 247 Media Group, Inc., Stan Lee Media, Sony Entertainment, Viacom, Universal, Disney,
MGM, Paramount, AOL-Time Warner, Fox, ABC, NBC, CBS, TheWB, all the major Advertising Agencies, the major Cable Networks, Cable MSO's, DirecTV, Echostar, Microsoft, Intel, Talent
Agencies and various equipment & software manufactures.